Ten years inside Seller Central, Vendor Central, and omnichannel ops. I founded and ran Blue Monster LLC, a third-party Amazon wholesale seller — scaling it to $20M/year and $100M+ in lifetime GMV across 24,000+ SKUs. When the tooling doesn't exist, I build it.
If one of these sounds like the team you're building, we'll probably work well together.
You're doing $5–50M on Seller or Vendor Central and the account has gotten ahead of the team running it. Chargebacks, suppressed listings, inventory fires, ACoS creep. You need someone who has lived this — not a consultant reading from a playbook.
You have a great product and a retail or DTC business, but Amazon is either new or limping. You need someone to own the rebuild end-to-end — brand registry, listings, catalog architecture, PPC, forecasting, supply — and put a durable operation in place.
Amazon is working and now you want Walmart, TikTok Shop, Shopify DTC, and wholesale pulling in the same direction. You need an operator who can see margin across channels and decide where the next dollar actually goes.
I founded Blue Monster LLC in 2015 and spent the next decade running it — a third-party Amazon wholesale seller that I scaled from zero to $20M a year and north of $100M in lifetime GMV across 24,000+ SKUs across FBA, FBM, and Vendor Central. Every fee code, every chargeback category, every case-log template: I've argued it, fixed it, or escaped it.
I treat "we don't have a tool for that" as a build spec, not a blocker.
Somewhere along the way I stopped waiting for software to catch up. I designed and built the in-house warehouse system that ran the company for eight years — fifty modules covering receiving, pick, pack, FNSKU, returns, compliance. In the last year I've shipped a full SP-API analytics stack that replaced five separate SaaS subscriptions. The tools below are real, fully interactive, with simulated data.
What you get is an operator who speaks fluent Amazon — FBA vs FBM economics, brand analytics, A+ content, ASIN hygiene, chargebacks, STA / shipper-of-record, ARA — and who will also quietly write the thing the team has been asking for.
Six working tools across the full operating arc — strategy, finance, diagnosis, execution, supply. Every tool is fully interactive; data is simulated for demo purposes.
Revenue-weighted margin comparison across six channels — Amazon SC & VC, Shopify DTC, Walmart, TikTok Shop, wholesale — at the product-line level. Every fee line is stacked: COGS, platform, fulfillment, ads, chargebacks, customer acquisition. Switch recommendations surface with annualized impact and risk tradeoffs per channel.
SP-API-sourced margin by product line and SKU, with every fee attributed — platform, fulfillment, storage, prep, ads. Week-over-week tracking, fee-breakdown visualization, status tags (investigating / action-needed / fixed), analyst notes that persist across weeks.
Pulls 30-day sessions, CVR, revenue, and buy box % across the full catalog. Flags listings where traffic is high and conversion is low. Generates an AI-ready prompt for listing analysis on every flagged ASIN in one click — feeds directly into the Listing Optimizer.
SP-API-style listing diagnostics for catalog teams. Flags missing images, empty bullets, overlong titles, backend search-term gaps, broken variation families, A+ content gaps, and conversion risk. Prioritizes fixes by traffic, revenue, and operational severity.
Scores each section — title, bullets, description, search terms, images. Flags compliance issues with severity: char limits, mobile truncation, prohibited phrases. Generates optimized copy via Claude or Gemini. Before/after diff with mobile preview. Pushes approved changes to Amazon via SP-API.
Per-line inventory health — days of cover, stockout risk, overstock risk. AI-suggested reorder quantities weighted by velocity, seasonality, and lead time. Dead stock recovery panel with action recommendations (markdown / bundle / remove / promote). 12-week demand forecast per line with stockout weeks flagged visually.
I founded and ran an Amazon-native, third-party wholesale seller. I owned the marketplace ops, the warehouse floor, and eventually every in-house system that kept it all moving.
I founded Blue Monster as a third-party Amazon wholesale seller — buying in quantity from brands and reselling across Seller Central, FBA, FBM, and Vendor Central. Started as an experiment; by the end it was doing $20M in annual revenue against $100M+ in lifetime GMV.
Twenty-four thousand active SKUs across multiple categories. Every process that runs an Amazon wholesale business at that scale — buying, receiving, prep, FBA shipping plans, case logs, reimbursements, chargeback disputes, inventory planning, pricing automation, dispositioning — I owned it or I built the system that ran it.
When the off-the-shelf tools couldn't keep up, I designed and built an in-house warehouse management system — fifty-plus modules that ran the operation every day for eight years. The company is wound down; the judgment from building and running it is what you hire.
If you're running a brand between $5M and $50M and Amazon is either your biggest lever or your biggest headache — I'd like to hear about it. Based in North Haven, CT · open anywhere. First conversation is free, always.